Marketing Education

Course Number:     8812110

Course Title:           Principles of Entrepreneurship

Course Credit:        1

This course provides instruction in the basic principles of entrepreneurship including the role of the entrepreneur, entrepreneurship as a career, ethics in business, and the principles of marketing, financing, and managing a business. 

Course Number:     8812000

Course Title:           Business Ownership

Course Credit:        1

The purpose of this course is to prepare students as entrepreneurs, present entrepreneurship as a career path that is worth consideration, provide students with the skills needed to realistically evaluate their potential as a business owner, and develop the fundamental knowledge and skills necessary to start and operate a business. 

Course Number:       8812120

Course Title:             Business Management and Law

Course Credit:          1

This course is designed to provide an introduction to business management techniques.  Topics include human relations, decision making, communication techniques, business law concepts, and characteristics of the American enterprise system. 

Course Title:              Marketing Essentials

Course Number:        8827110

Course Credit:           1

The purpose of this course is to develop the competencies essential to marketing.  These competencies include human relations, employability, communication, math, and economic skills.  The fundamentals of marketing and selling are also included. 

Course Title:                Marketing Applications

Course Number:          8827120

Course Credit:             1

This course is designed to provide students with an in-depth study of marketing in a free enterprise society and provide the knowledge, skills, and attitudes required for employment in a wide variety of marketing occupations. 

Course Title:                Marketing Management
Course Number:          8827130
Course Credit:             1

This course provides instruction for career sustaining level employment in the industry.  The content includes applied skills related to the marketing functions including employment skills required for success in marketing and career planning as related to a marketing industry. 

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